Free Cineplex Movie Passes!

It’s that time of year again.  What time of year you ask?  Well, every year around this time, General Mills and Cineplex team up and offer free movie passes on select boxes of cereal.  Every year the offer gets a little less lucrative, but this year appears to be identical to last years offering, which is still pretty good.

Basically, you buy select boxes of General Mill cereal (Cheerios, Fibre1, etc etc) and on the inside of the box is a movie pass.  Like last year, the value changes depending on in which month you use it (thus the “Choose your free movie offer!” tagline).  February is a free movie, March – free small popcorn or candy, April – 2 for 1 movie and May – free small drink.

Obviously, using the pass in February for a free movie is the best value.

It doesn’t stop there.  You can also get free popcorn, drinks and candy with purchases of Old El Paso fajita and taco kits.

The passes are good for any movie, even newly released films (unlike some passes), but are only good Sunday through Thursday.  Depending on the cereal you will either get an adult or child pass.  For example Multigrain Cheerios includes an adult pass while Honey Nut Cheerios includes a child pass.


Included Cereals:

Adult Pass

– Cheerios, Multigrain Cheerios, Banana Nut Cheerios, Fibre1 (all varieties), Oatmeal Crisp (all varieties)

Child Pass

– Honey Nut Cheerios, Apple Cinnamon Cheerios, Lucky Charms, French Toast Crunch, Cinnamon Toast Crunch, Nesquik & Reese Puffs


You should start seeing these once grocery stores replenish their stock.  The other night I bought 9 boxes of Oatmeal Crisp Almond from Wal-Mart at $3.50 a box (it was all they had at the time).

That’s right, $3.50 for a box of cereal and an $11 movie pass.

Sadly, February isn’t the best month for movies, but The Green Hornet should still be in theatres and on the 19th I am Number Four will be released, so it isn’t all bad.

You can find more information about the promo here and here.


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